Collaborative project with Elise Muscat
Fictitious project during a workshop at ECV. The goal is to choose a non-food consumer brand and create a chocolate brand in partnership and inspired by the concept of the brand. chocolate brand Old-fashioned Provençal and Mono-product: "Tile" chocolate bar.
Bisou (= oliveron in Provençal) seeks to redefine itself visually towards something more sparkling,newer, for expand its target. Jacquemus is inspired old to create new, Bisou transform the old into the new.
For this we decided to work with trendy colors like pink and red for our identity. We combined Stinger Fit typography (for Bisou) and Real Madrid 2009 (Jacquemus logo). We highlight the sweetness and sensuality of chocolate. Our brand has the baseline "Chocolat" (chocolate) to use the naming of Jacquemus Each tablet has a different color and a Provençal name, such as Marius, Fanny and César (referring to the films of Marcel Pagnol).
