Azure wine is a company that creates local wines. The brief is to create a new range of rosé, white and red wine that can be distributed abroad and in France with certain variations such as cubis and cans.
The brand must be identified as organic and coming from France, while leaving the classic codes of wine.
One of the concept given by the client was Dionysos (god of wine in Greek mythology). Often represented riding a panther, I decided to base my identity on this element. My goal was to modernize its appearance with ancient graphic elements such as the colors or the typography of the logo directly inspired by ancient Greek art.
The name Mystic (Which concerns practices, beliefs aimed at a union between man and divinity.) comes to support my remarks on this concept. Trademark which is not registered either in France or abroad.
The brand must be identified as organic and coming from France, while leaving the classic codes of wine.
One of the concept given by the client was Dionysos (god of wine in Greek mythology). Often represented riding a panther, I decided to base my identity on this element. My goal was to modernize its appearance with ancient graphic elements such as the colors or the typography of the logo directly inspired by ancient Greek art.
The name Mystic (Which concerns practices, beliefs aimed at a union between man and divinity.) comes to support my remarks on this concept. Trademark which is not registered either in France or abroad.
To highlight the organic side I decided to create a self-adhesive sticker of the same model as the stickers containing the prizes won for the wines. This technique will arouse the curiosity of the customer.
On the Communication of this brand, I developed a photographic (a natural, divine effect) and graphic universe. These elements are modular in order to develop posters, an instagram account…
On the Communication of this brand, I developed a photographic (a natural, divine effect) and graphic universe. These elements are modular in order to develop posters, an instagram account…
