Storyboard concept for Cartier to celebrate the heritage, through the 100th anniversary of the ring Trinity.
In an enchanted and frozen universe, a woman advances through a crystalline landscape bathed in blue and magical lights. In the center, a mysterious specter appears, acting as a portal to Gucci's legacy. When she places the Trinity ring on the spectrum, the universe of the house opens up, revealing a celestial world where each star and each sparkle embodies an iconic Gucci creation.
She explores this surreal space, where the jewels come to life, levitating around her in an elegant and ethereal dance. These objects glow with a mystical glow, symbolizing the craftsmanship and timeless beauty of Gucci. The Trinity ring, like a gravitational sun at the heart of this magical universe, attracts creations towards it, embodying the magnetic force of the Gucci heritage. Everything in this celestial realm converges toward the ring, as if the entire universe bends to its influence.
The scene ends with the woman, at the center of this cosmic universe, enveloped in icy light, who has become the Gucci muse, fused with the eternal essence of the brand.
