IA KV for the perfume Gucci Flora
The exuberant and dreamlike floral nature, combining elegance and sensoriality. The concept exploits the idea of ​​an ethereal woman, blending into a lush and fantasy garden, symbolizing the timeless and sophisticated beauty of the Gucci brand. Abundant floral arrangements where the flowers seem to spring in an almost surreal way around the model, creating a “floral cascade” effect as if nature transformed it into an integral part of the garden.
The model is almost "absorbed" by the flowers, symbolizing the idea that perfume is a natural extension of one's beauty. The soft light on the face highlights an immaculate, almost divine complexion.

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