Here is my Master 1 end-of-year project.
It was necessary to develop a concept on a brand chosen from a list.
It was necessary to develop a concept on a brand chosen from a list.
I positioned myself on thrasher because it was the brand that inspired me the most. Thrasher is a skate brand that started out as a magazine. A brand at its peak in the 2010s and then in great decline.
To make it great again, I based the new identity on water rebirth (thrasher being based on fire). The new Baseline is " The essence of skate ". Indeed the new generations have changed a lot and are activists especially for the environment. This is how I offer a capsule collection "Essential" (Ground of being, nature of things) with recycled cotton clothing, economical in water and produced locally.
To launch the project, I imagined an ecological event. A ramp on the water where great skaters would come to perform. Tickets will be sold and a percentage of the price will go to environmental associations.
A capsule site was also needed to make a transition to this new universe which is inspired by the Y2K and futuristic movement. On this site, you can try to win your tickets for the event with a QR code generated by the site and your account. Other chances to have places will be on the labels of the clothes only sold on the site.
Thrasher had a hard time being reborn and reappearing in our cabinets and it is with this project that I want to put Thrasher back in the era of time.
